Jamie Oliver slammed by UK TV network Channel 4

Celebrity Chef Jamie Oliver has been slammed by Channel 4 for his stance on the banning of junk food advertisements.

Jamie Oliver is no stranger to sharing his opinions when it comes to healthy food. Yet his latest campaign, to ban the advertisement of junk food, has been slammed by Channel 4.

The celebrity chef recently started to campaign with the backing of British politicians, Jeremy Corbyn and Nicola Sturgeon, for a ban on foods before the watershed (9 p.m. UK time) that contain a high amount of salt, sugar or fat.

(Photo by John Phillips/Getty Images)

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The argument is that junk food is the leading cause of childhood obesity and drastic measures like this need to be taking.

However, in a surprising move, Channel 4 has hit back against Jamie Oliver, who is one of the biggest stars for the network. Highlighting that banning such adverts would cause a detrimental financial issue for the network.

They go even further by pointing out that if this was to happen it would prevent them from funding shows aimed at healthy living. Something which Jamie Oliver would no doubt be against, he famously made Jamie’s School Dinners for Channel 4 in 2005.

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The campaign to ban junk food advertisements has been going on for some time now and has created a heated debate for some time now in the UK. Both sides fully admit that there is an obesity crisis gripping the nation.

Yet on one side, there are those, like Jamie Oliver, who believe the government should be stepping in and taking action. While those on the other side believe that it is not the place of the government to be telling the public what eat.

Who will prevail in this campaign is unclear, support is clearly on both sides and it looks set to be drawn out over a long period of time. Whatever the outcome, it does not look ideal for Jamie Oliver who may win his campaign but may suffer through his relationship with Channel 4.

Next: Pizza to prevent cancer? Yes, please!

What are your thoughts on this? Do you side with Jamie Oliver or Channel 4? Leave a comment below with your thoughts.