Jack in the Box is taking on the world of ASMR


Here’s a bit of news you never thought you would hear — Jack in the Box is taking on the world of ASMR, and we have all the details so you don’t miss out.

Introducing Jack in the Box‘s Jack’s House of Crunch, an ASMR experience! But before we break down the upcoming event, let’s quickly go over what exactly ASMR is.

ASMR stands for autonomous sensory meridian response, which is a tingling and/or relaxing sensation that is experienced by many when they hear a soft and quiet sound such as whispering or lightly tapping. The feeling often begins in the scalp and puts those who experience it in total relaxation.

You may be wondering what Jack in the Box has to do with all of this, and, frankly, so did we at Guilty Eats! So here are the details…

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Jack’s House of Crunch is a pop-up ASMR experience coming to Los Angeles Friday, May 31, and Saturday, June 1, only! Yes, those two days only. This event is brought to you by the fast food joint and Bustle.

According to the press release, the event will allow guests to enjoy and experience “Sight, Sound, Smell, Touch, and Taste. Featuring a variety of ASMR-inspired activations.” There will be a hosted bar, exclusive gifts, a chicken strip foam pit, and Jack in the Box chicken strip catering.

Quick rundown of details below:

Jack’s House of Crunch: Friday and Saturday (5/31 – 6/1) 11 a.m. to 6 p.m. at  427 N. Fairfax Ave., Los Angeles, CA 90036.

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If you check out this event, be sure to share your experience on social media with #HouseOfCrunch! What is your current Jack in the Box favorite item from the menu?