Dunkin’ has become the latest fast food chain to go “beyond the meat” as they introduce a new Beyond Sausage Sandwich.
Dunkin’ has become the next fast food restaurant to go “beyond the meat.”
According to Fox Business News, the coffee-and-donuts chain has plans to roll out its Beyond Sausage Sandwich campaign on Nov. 6. after a successful test run of the sandwich in Manhattan. “This latest addition to our menu gives consumers more choice to meet their evolving needs,’ Dave Hoffmann, Dunkin’ brand chief executive told Fox Business.
Dunkin’ is partnering up with Beyond Meat, a company that produces near-identical meat products using 100 percent plant-based protein and spices. To try to get everyone on board with their new meatless sausage sandwich, Dunkin’ will offer a multi-day sandwich testing event in which they will hand out free samples of the sandwich on Nov. 8.
Dunkin’ has now become the second fast food giant to have a plant-based item on their menu as a more permanent addition to their offerings. A few months ago, Burger King rolled out the Impossible Whopper, a twist on their flagship Whopper sandwich that swapped out the flame-broiled patty in exchange for a 100 percent plant-based patty.
The Impossible Whopper has produced some good results for Burger King, which has encouraged other fast food outlets to try to incorporate a plant-based item onto their menu boards. It would make sense for Dunkin’ to do a plant-based sausage sandwich, given the fact that most of its sales are breakfast related.
Look for more Beyond Meat collaborations to come soon from other fast food giants, as more people turn to plant-based products to get their meat fix.
What do you think of Dunkin’ offering their own Beyond Meat menu item? Do you want to see more restaurants offering these plant-based items on their own menus? Tell us what you think in the comments.