Starbucks will soon unveil a “pick-up only” store that will feature no seats, inside nor outside. Plus, you will only be able to order through the app.
If you’re one of those “morning regulars” at Starbucks, then you know the drill.
Come in, wait in a ridiculous line for about 15 minutes, order your drink, wait another 10 minutes for it to be made, grab it, get to your car and then speed your way to work.
Going to Starbucks on a weekday morning can be a true test of a person’s patience, and I’m not going to lie, it has tried mine on more than a few occasions. However, Starbucks may have been noticing how chaotic its stores can get in the morning. So, for the past few months, the company has been designing a new store concept that they believe would (hopefully) relieve the morning chaos.
Introducing, the “Pick-Up Only” Starbucks, which is set to have its first test run at New York City’s Penn Plaza starting on Nov. 5. This is going to be a very different type of Starbucks, one that the largest coffee chain in the world hopes would make your mornings a bit less stressful. This “Pick-Up Only” location is built around its app, in which you order, pay for, and then head to Penn Plaza to pick-up your drink — no in-store ordering required.
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With this being strictly for picking up an order, one will have to sacrifice the mainstay of a typical Starbucks — the seating.
There will be no seating whatsoever at this Starbucks location, not on the inside nor on the outside. In a sense, you have to wonder if this whole concept is unfamiliar territory for Starbucks, who has built its reputation on making their cafe a place where one wouldn’t want to leave, not just “grab-and-gos.”
But the morning chaos that surrounds a Starbucks location needed to be solved, and maybe this is their way of answering the complaints of customers who have grown weary of this unusual morning routine.
And while we have known about this new type of location for a few months, we didn’t know exactly when they would be unveiling this innovation. Now that it is nearly here, we can’t wait to see how well it does.
Do you think opening a pick up only location of Starbucks is a good idea? Would you take advantage of this type of location? Tell us what you think in the comments.