Have you heard about The Claw? It’s a new White Claw-themed dating app

If you are single and a fan of White Claw, then The Claw may help you kill two birds with one stone.

A hard seltzer brand owned by Mark Anthony Brands, White Claw, was introduced to the market in 2016. By the summer of 2019, White Claw had become America’s best-selling hard seltzer and reportedly accounted for more than half of all sales of hard seltzers.

Helmed by Scottsdale, Arizona-based entrepreneurs, The Claw is arguably America’s first dating app disguised as a drinking app. According to co-founder Chantz Usery, “The type of alcoholic beverage you like to drink says a lot about your lifestyle; do you like to go clubbing, or do you prefer a craft brewery. We’ve created an app that considers this and developed an algorithm to match you with other users based on these lifestyle choices.”

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Co-founders Usery and Vash Parvanehgohar said in a prepared statement that they were inspired to create The Claw in October 2019 while out with friends drinking White Claw. Usery explained that, “we began noticing a correlation between a person’s White Claw flavor preference and what it said about their personality.”

Parvanehgohar continued by saying, “In the beginning, we created a fun drinking game out of guessing someone’s flavor preference when we were out with a group. We then realized other friends were playing the same guessing game and immediately recognized an opportunity to create a dating app disguised as a drinking app around your preferred adult beverage.”

To create a profile on The Claw, app users pick their favorite drink flavor, as linked to predetermined key personality traits. Users are then asked three key drinking-related questions:

• “How often do you drink?”
• “What’s your drink preference?”
• “Where do you prefer to go out and have fun?”

Parvanehgohar commented about those questions being part of a “proprietary algorithm” which aims to match you with “like-minded people through a grading scale.” He then delivered a bunch of optimistic seltzer-related puns: “The days of being TRULY disappointed with poor date locations and taking life too seriously are over. The Claw is all about a casual night out and not intended to land you a new mother or ‘father-inCLAW.’” Usery joined in the fun as well: “You can meet potential matches by sending a ‘Cheers’ and possibly find your perfect ‘Clawmate!'”

A bonus feature of the app will be the ability to unlock a variety of coupons for adult beverages based on a point accrual system. The more “Cheers” you engage in, the faster you accrue points. Parvanehgohar politely added: “We don’t want you to drink alone this summer, we encourage everyone to join The Claw, have some drinks and see no flaws.”

More on The Claw can be found online at the website for this dating service.

Will you or your friends be joining The Claw? What do you think of White Claw creating a dating service based off of your seltzer drinking habits? Do you think this could work for finding a relationship? Tell us what you think in the comments.