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Hardee’s and Carl’s Jr. launch The Prime Rib Venture

By D. Goodman

COLUMBUS, GA - NOVEMBER 17: A Hardee's Monster Thickburger at a restaurant in Columbus, Georgia on November 17, 2004. The newly introduced hamburger is 2/3 of a pound of Angus beef and features four strips of crispy bacon, three slices of American cheese, and some mayonnaise on a buttered, toasted, sesame seed bun. The item reportedly tops out at 1,400 calories. (Photo by Erik S. Lesser/Getty Images)
COLUMBUS, GA - NOVEMBER 17: A Hardee's Monster Thickburger at a restaurant in Columbus, Georgia on November 17, 2004. The newly introduced hamburger is 2/3 of a pound of Angus beef and features four strips of crispy bacon, three slices of American cheese, and some mayonnaise on a buttered, toasted, sesame seed bun. The item reportedly tops out at 1,400 calories. (Photo by Erik S. Lesser/Getty Images) /
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As part of their new Prime Rib menu, both Hardee’s and Carl’s Jr. are offering you a great deal on a gift card to get you to try it.

Last week we gave you all the details on Hardee’s brand new Prime Rib menu. It included three brand new items that all featured prime rib and all sounded way better then they had any right to. Hardee’s sister restaurant Carl’s Jr. also launched a Prime Rib menu of their own that also sounded amazing.

However, it seems Hardee’s and Carl’s Jr. are taking no chances and are going to convince you that you really, really need to try the Prime Rib Menu. Even if they have to bribe you to do it.

What exactly is The Prime Rib Venture from Hardee’s and Carl’s Jr.?

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As reported by Chewboom, The Prime Rib Venture is a way for you to “invest” in the new Prime Rib Menu. Basically if you go to PrimeRibVenture.com and invest one dollar, they will send you a gift card for $10 that you can spend on the new Prime Rib Menu.

For those who aren’t very good at math, that is a great deal.

If you want to invest though, you’ll need to act fast. There are three rounds and your investment will be worth less and less the longer you wait. There are only 1,500 of the $10 gift card available. Once they’re gone, it goes down to $7. And once those 3,000 cards are gone, it goes down to $5 of which there are only 6,000 available.

As you can see, the longer you wait to “invest” the less your investment will be worth. But a $5 gift card for a buck? That’s still a pretty good deal if you ask me.

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What do you think? Does the Prime Rib Venture sound too good to be true? Are you willing to invest so that you can try the new Prime Rib menu at Hardee’s or Carl’s Jr.? Leave a comment below and let us know.

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