In an attempt to show everyone that the adage “Better late than never” is still very true, Burger King is jumping into the Great Chicken Sandwich Wars. Yes, we know the wars have ended and everyone has moved on to other things, but someone obviously didn’t tell Burger King.
Launching this week is the Ch’King, their take on the venerable chicken sandwich. They have been hyping it for months, promising that you will never look at chicken sandwiches the same way again. And while we find that a bit hard to swallow, the sandwich does look pretty good.
However, it seems that not everyone is thrilled with the arrival of the Ch’King. It appears that there may be some hurt feelings on the part of Burger King’s former favorite, the Whopper. How do we know this? How do we know that the Whopper is not happy about sharing the spotlight?
Because in what could be the best piece of marketing anyone has seen in years, it’s being reported by Mashed that Burger King has given the Whopper a Twitter account of its very own. And the sandwich hasn’t stopped whining since.
Think I’m kidding? Go check it out for yourself. I swear, I’ve never seen anyone, much less a cheeseburger, get so passive-aggressive about some competition. You would think the Ch’King was the end of the world if the Whopper’s tweets were to be believed.
The Burger King Whopper Twitter account is the pinnacle of awesome.
Not only that, but at times the Whopper has gotten into a flame war with the regular Burger King Twitter account. I mean, just look at some of these:
just because some “really good” chicken sandwich comes along you think you’re no longer the home of me?
— The Whopper® (@therealwhopper) June 1, 2021
looks like SOMEONE forgot it’s wednesday.
— The Whopper® (@therealwhopper) June 2, 2021
what do you do if you’re not the favorite child anymore? asking for a friend.
— The Whopper® (@therealwhopper) June 2, 2021
Now, we seriously doubt anyone is going to forget about the Whopper no matter how popular the Ch’King turns out to be. It is a classic sandwich that is a part of the American cultural landscape. But watching it have a temper tantrum online could be exactly what we all need right now.
If anything, this is just another indication of just how important social media has become to fast food chains and trying to get a message out there. Wendy’s has had similar success with their Twitter account and we will likely see more things like this in the future.
But I doubt any of them will be as whiny and needy and awesome as the Whopper.
What do you think Guilty Eaters? Do you follow Whopper’s Twitter? Do you plan to try the Ch’King? Leave a comment below and let us know or join the conversation on our Twitter and Facebook pages.