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Tropicana is launching new toothpaste and we have many questions

By Sarah Perchikoff

SAN RAFAEL, CA - OCTOBER 29: Containers of orange juice are displayed on a shelf at a grocery store on October 29, 2018 in San Rafael, California. With a seasonal shortage of oranges and grapefruit, U.S. based orange juice makers, including Tropicana and Minute Maid, have downsized their bottles from 59 ounces to 52 ounces without lowering the price of the product. (Photo by Justin Sullivan/Getty Images)
SAN RAFAEL, CA - OCTOBER 29: Containers of orange juice are displayed on a shelf at a grocery store on October 29, 2018 in San Rafael, California. With a seasonal shortage of oranges and grapefruit, U.S. based orange juice makers, including Tropicana and Minute Maid, have downsized their bottles from 59 ounces to 52 ounces without lowering the price of the product. (Photo by Justin Sullivan/Getty Images) /
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Food brands have been coming out with merchandise left and right and for the most part, it’s been fine. That has now changed. One brand has officially jumped the shark and taken it too far. Who? Tropicana. What have they done? Come out with a toothpaste that doesn’t make orange juice taste awful when you drink it after brushing your teeth.

I have said this before but this time I really mean it: what’s going on with the research and development team? Or maybe it was marketing? Who decided this should exist and who backed them up on it? We need to have a talk. I need to know the thought process.

So how does this toothpaste work? Well, to “protect” the taste of the orange juice, it doesn’t contain sodium lauryl sulfate (SLS). SLS is the cleaning agent used in toothpaste that makes for the awful aftertaste you get when drinking orange juice after you brush.

Questions! If it’s a cleaning agent, does this toothpaste not actually clean your teeth? Is this just a marketing/promotion thing? Will this actually clean teeth or should I still be brushing my teeth later? It protects against my OJ tasting awful but will it still protect my teeth? Inquiring minds and dentists (probably) want to know!

Tropicana launching limited-edition toothpaste Nov 1, 2021

We probably won’t find out officially until this limited edition product comes out on Monday, Nov 1, 2021. It’s going to be available through Tropicana’s social media channels so be on the lookout if you want to score some of this very weird toothpaste!

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What do you think of this new Tropicana toothpaste? Is it overboard or are you on board to try it? Let us know in the comments below!

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