Kane Brown is now the Chief Flavor Officer for Dewey Crush

It’s been a busy summer for country music star Kane Brown. From being the male country star to perform at the VMAs to now being the Chief Flavor Officer for Dewey Crush, this is definitely the summer of Kane Brown!

But what exactly does it mean for the singer to be the Chief Flavor Officer? And do you know about Dewey Crush yourself?

First, let me introduce you to Dewey Crush. This is a canned cocktail brand that is all about bringing the flavor of East Coast Summers to everyone by way of the perfect sips. There are three flavors to choose from when it comes to these canned cocktails – Watermelon, Grapefruit, and Orange. (The flavors alone have us wanting to snag a can or three.)

And for those of us on the East Coast, an Orange Crush is a classic drink that we enjoy all summer long. For those unfamiliar with this refreshing drink, they start with fresh orange juice and then add in vodka, lemon lime soda, and some triple sec. And thanks to Dewey Crush, we get that idea in a canned cocktail format that is also available in two other flavors.

Now on to what it means for Brown to be the Chief Flavor Officer.

Dewey Crush names Kane Brown as their Chief Flavor Officer

According to the press release we received on behalf of the brand,

"Dewey Crush launched in 2021 and was created with the goal of bringing the essence of an East-Coast summer wherever you go by offering a Dewey Beach classic cocktail in a convenient, ready-to-drink can.[Kane] Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After initially joining as an early investor, he wanted to create a deeper and more public relationship with the brand quickly resulting in him coming on as the Chief Flavor Officer."

As Chief Flavor Officer, Brown will help to expand the brand and its overall recognition. In many ways, he will be a face for the brand as it continues to grow and maybe even offer more flavors down the line.

We love to see Kane Brown winning. And this is definitely another win for the singer, just as much as it looks to be a win for Dewey Crush!

What do you think Guilty Eaters? Are we excited for this partnership? Had you heard of Dewey Crush before this?