Simu Liu becomes the first ever BoxLunch Giving Ambassador

We love a real life super hero. And since Simu Liu is Marvel’s Shang Chi, it just makes sense that he would be an ambassador for good in the world. And when we say an “ambassador” we mean it.

According to a press release we received here at Guilty Eats, it seems that Liu has been named as the first ever BoxLunch Giving Ambassador. It is a partnership that will be seen all holiday season long, with Simu Liu being the face of the brand’s holiday program for giving back. “The campaign’s goal is to increase awareness of BoxLunch’s on-going mission to end hunger in the U.S. alongside partner Feeding America®, the nation’s largest hunger-relief organization.”

On top of being the face of the campaign, the actor will also be presenting an award that represents 150 million meals being donated to Feeding America with the help of BoxLunch. It will be a gala of stars helping to bring more awareness to the mission of Feeding America and their goal for no person to be left hungry in our country.

BoxLunch names Simu Liu as their first ever Giving Ambassador for 2022 holiday season

Considering the amazing work of Feeding America and the mission of BoxLunch to help support that work since the brand’s creation in 2015, it makes sense that it would take a super hero to be the first ever ambassador of giving. And over the last few years, Simu Liu has definitely shown that he can be the face of a brand. So having him step into the role of Giving Ambassador just seems to make sense (at least in our nerd loving hearts).

Since the beginning of BoxLunch, we have been fans of the brand and their goal to help Feeding America with their efforts to end hunger in the United States. And knowing that they are continuing these efforts into the holiday season has us ready to head to BoxLunch right now to get our holiday shopping started.

According to Hot Topic CEO Steve Vranes, “We are thrilled and honored to have Simu Liu as the first ever BoxLunch Giving Ambassador. His support for Feeding America and BoxLunch will bring tremendous awareness to the mission of our organizations to end hunger and food insecurity.”

We can’t wait to see the official campaign and how Simu Liu will be utilized as the Giving Ambassador by BoxLunch. And of course, we will definitely be doing our part to support the missions of both BoxLunch and Feeding America.