Spring break season is approaching and hoards of college students will descend upon warm destinations like Cancun (Mexico), Nassau (Bahamas) and South Padre Island (Texas). If Hard MTN DEW has a say, they’d like fans to party hard in a special location in Florida. No, they don’t plan on hosting the launch party in the expected places like Panama City Beach or Key West. To celebrate the debut of their newest flavor, HARD MTN DEW Livewire, they’re bringing the festivities to a secretly located retirement community and want YOU to party with them. This will be an epic “Definitely Over 21” blowout spring break launch party with those who are young at heart.
Hard MTN DEW is MTN DEW’s alcoholic line of beverages. They’ve taken popular flavors from their soda line and adultified them for the 21+ crowd. Each of the cans contains 5% ABV and have no caffeine or added sugars. Hard MTN DEW Livewire is the newest flavor in the line. They’ve taken the classic orange soda flavors and upped the ante with some alcohol.
The party at a Florida retirement community is very on brand, with the orange-flavored beverage being honored in the Orange State. However, this won’t be your typical spring break party filled with wild, young college kids.
To celebrate the new HARD MTN DEW Livewire, the company is sending one winner to its “Definitely Over 21” Launch Party in Florida!
In a recent press release, Erica Taylor, Senior Brand Director for HARD MTN DEW noted: “To launch new HARD MTN DEW Livewire, we’re inviting fans to celebrate spring break with us in the least conventional way possible. In the one place synonymous with both oranges and everyone being definitely over 21, we’re ready to party like only HARD DEW can.”
This “Definitely Over 21” party is where everyone attending will be 55+…..except for possibly you. HARD MTN DEW is giving one fan, and their guest of choice, the chance to win a three-day two-night stay at a retirement community in Florida that includes airfare, lodging and transportation. They will enjoy a VIP invite to the HARD MTN DEW Livewire spring break retirement party, a $1,000 cash prize and more!
HARD MTN DEW believes you’re never too old to have fun. To enter, all you have to do is go to DefinitelyOver21.com and describe how you would spend your spring break in a retirement community. Are you a lounge-by-the-pool type? Or do you prefer to play BINGO or pickleball? Submissions are due by March 10th and entries are scored on a 50-point scale. Scoring will be based upon imagination, originality and love of HARD MTN DEW Livewire, so get those creative juices flowing!
Even if you don’t win the spring break trip, you can still enjoy the new HARD MTN DEW Livewire. It’s currently available in 24-ounce cans in select stores nationwide and will expand to more locations soon.