That’s why the brand decided to introduce the Mayoverse. I know what you’re thinking and honestly, I thought the same thing. What the heck is a Mayoverse?!
Thankfully Guilty Eaters, I have the answer and you might be surprised to find out the answer. The Mayoverse actually launched today and was inspired by Mayo lovers on both Reddit and Twitter. It’s essentially a digital space for those who have strong feelings about mayonnaise.
It’s all about embracing your inner love for Mayo and not being afraid to celebrate that within 4 undeniable cool-sounding options on this platform.
Kraft launches the Mayoverse for Maynonnaise’s biggest fans!
I’m sure you’re dying to know how you can head to the Mayoverse and you’re in luck as there are a few different ways. The easiest way is through the website, a link in the brand’s socials, or by scanning the QR code on OOH. From there, the Mayo-covered world is at your fingertips.
You can head to any of these 4 areas which include the Mayo House, Mayocean, Mayobot, and the Mayo Bash. Essentially, it’s a way to live out your biggest Kraft Mayo fantasies without all the mess. I’m sure a shower would be much needed if you tried to attempt any of these in real life. Thankfully, digital reality is allowing us to indulge without the mess.
Mayo has been a hot button for Kraft this year, especially with other products including the Buffalo Balm. I’m still thinking about this one after covering it and wondering if anyone is out there, using it. Then again, it might be the perfect accessory featured in the Mayoverse.
Either way, it’s clear Kraft knows its consumers and knows what Mayo lovers are craving so I tip my hat to them. Hopefully, we’ll see the brand branch out with other condiment verses in the future. Until then, we can always head to the Mayoverse after a long day.