La La Anthony x Now and Later team up for new campaign

Now and Later is known for being long-lasting yet the brand knows a thing or two about taking time to relax and enjoy some self-care.

That’s why the company is teaming up with La La Anthony who is a boss in her own right. I mean the girl hosted TRL so she knows a thing or two about what works and what doesn’t so it’s awesome to see the brand working with her.

With the new campaign called “Pause Now, Hustle Later,” it’s all about taking a break and doing some self-care to avoid burning out or generally, just being stressed out. This campaign also coincides with August being National Black Business Month.

Whether you’re a fan of the brand or just love to support La La Anthony, we’ve got all the details about this exciting new campaign from Now and Later.

Now and Later added La La Anthony for the new campaign!

Since it’s now August, what better time than now to talk about this? “Pause Now, Hustle Later” is all about showing love to Black businesses along with showing its loyal fans that it’s good to take time to relax now and then work later. That’s a reminder I’m sure a lot of us need from time to time, too.

Thankfully, La La is making sure some of her favorite Black-owned businesses are feeling the love after their pause. As shared via the press release from the brand: “Now and Later is also committing $50,000 in financial support to the selected small businesses through the ‘Pause Now, Hustle Later’ Grant. Each business will receive $10,000 that will help fuel their hustle and aid in their continued growth.” As you can see, Now and Later is making sure that the actions are lining up with what the campaign is about.

If you’re interested in getting some self-care from Black Businesses, Anthony did share a list of 5 brands to check out which I also wanted to feature. First up is Buttah Skin which is a skincare brand along with Fancy Homebody which is loungewear and I See You Wellness for enjoying some wellness and self-care. Then for the final two, she featured Natural Radiant Life which is organic vegan skincare products along with Kimberly New York which is a fragrance house.

As you can see, Anthony featured a lot of unique products and companies to check out. I feel like Now and Later is working to make things better for everyone and honestly, it’s awesome to see. I know I’ll be keeping “Pause Now, Hustle Later” in mind as summer comes to an end but I’d love to know your thoughts.

Will you be checking out Now and Later’s Instagram for updates on this campaign? Let us know, Guilty Eaters!