Coors Light introduces new Beer Bale Cooler for Fall 2023

Having a cold Coors Light is a must yet sometimes, you don’t feel like grabbing your cooler or bringing it along.

The beer brand decided to introduce a fun and limited-time-only product which is a Beer Bale Cooler. Yes, you read that right. It’s a beer cooler made out of a bale of hay which is so freaking awesome.

Given everyone’s obsession with cowboys, Yellowstone, and the like, I’m sure this is going to be great for fall picnics, tailgating, or even, doing a haunted hayride. You’ll just have to throw it up there and it’ll blend right in.

All joking aside, this is such a fun innovation from Coors Light and I know a lot of small-town drinkers will be looking to grab this one before it’s gone.

Coors Light introduces its limited Beer Bale Cooler for fall 2023.

Thankfully, Coors Light gave all the details to share with you: “Inspired by the straw bales and golden fields of autumn, the Coors Light Beer Bale is made with straw, a natural insulator, and is a first-of-its-kind cooler innovation designed to be the ultimate companion for bonfires, kickbacks, and tailgates. The same size as a standard “two-string” straw bale, the Beer Bale cooler can hold two 24-packs of Coors Light (and keep it cold for over 24 hours). That means even more opportunities for mountain-cold refreshment this fall.” I don’t know about you, but that sounds like the coolest thing ever.

I’ve honestly never seen anything like this before so it’s cool to see such a big brand creating something as unique as this. If you’re looking to get your hands on one, you’ll need to make sure you set an alarm and are either on your computer or phone as soon as the clock strikes 10 a.m. CT/11 a.m. ET because the brand only has 30 available to purchase.

If you’re looking to buy one, it’ll set you back $80.00 but it’s a great thing to impress friends with or make heading to the pumpkin patch more bearable. Even if you don’t get one, you can enter to win one through November 15th. Whether you get one or not, this is such a fun idea and one I was more than happy to share with my fellow Guilty Drinkers.

What do you think, Guilty Drinkers? Will you be grabbing one of these Beer Bale Coolers to kick off your fall shenanigans?