Halloween is such a popular time of the year that, according to the "Mars Tricks, Treats, and Trends" report, Gen Z and Millennials have been known to buy their candy weeks before the big day arrives. Trick-or-treating is a rite of passage and tradition for children everywhere. However, even after aging out of the fun yearly event, people of all ages can still find enjoyment and thrill in devouring Halloween candy any time of the year.
Mars has revealed its 2025 Halloween list of candy options and its reporting in determining how consumers have bought their favorite candies. With so many delicious candy options for Halloween, Mars is excited to release its highly anticipated spooky season delights.
The brand is rolling out exciting new variety packs featuring favorites like Skittles, Hubba Bubba, Milky Way, Starburst, as well as others. M&M’s is also joining the seasonal fun with Halloween-themed blends of peanut, milk chocolate, and peanut butter flavors. Fan-favorite fall treats are making a comeback, too, with festive packaging and limited-edition goodies like M&M’s Pumpkin Pie and Snickers Pumpkins. And while pumpkin spice lattes may be a fall staple, they won’t be the only pumpkin-flavored delights on shelves this season.
The Mars Halloween report also revealed a few significant facts, such as that 95% of those who celebrate Halloween tend to buy candy. The results also showed that "Summerween" is growing among consumers. The Mars report also confirmed chocolate's victory by still leading purchases, with 80% of buyers choosing chocolate-themed candy, even with the growing popularity of fruity and sour treats.
Halloween is the perfect excuse to break out the scary movie collection and dive into a bowl of candy. Even if trick-or-treating isn’t on the agenda, there are countless ways to embrace the spooky season. From binge-watching horror flicks or lighthearted Halloween classics to hosting a costume party or simply sharing candy-filled moments with friends and family, the spirit of the season is easy to catch. Whether you’re into rich chocolates or tangy fruit-flavored treats, candy remains a beloved tradition — helping fans of Halloween straight into November or even earlier for those who celebrate the season year-round.
Mars is ready to capitalize on everything from chocolate goodness to sweet, fruity flavors in its candy options. Regardless of which generation consumers come from, buyers will find a candy that is best for them or those that will excite neighbors to return to their house on their annual trick-or-treat run the following year. After all, while an apple may be a delicious and healthy food option, it would not be as fun as a fruit-flavored gummy.
If consumers want to enjoy a candy-themed option for Halloween but are looking for something a little different than the candy itself, Snickers, Milky Way, and M&M's all feature ice cream counterparts to go with their candy options. With so many delicious options from Mars, whether it be candy, ice cream, or any candy variant, consumers everywhere will have something delightful to eat on Halloween night. So, enjoy a chocolate or a fruit-flavored treat. Mars has you covered for all of your Halloween night snack needs.