Don't miss the rebrand of Crystal Light with new logo and more
Crystal Light is rebranding to fit its consumers and we're obsessed.
Everyone remembers Crystal Light. Whether you drank the lemonade as a kid or enjoyed adding those small packets to your water, the brand has been around for a long time.
That's why I had to share about the company going for a rebrand. This seems like a two-fold thing and is part of the reason why I'm always eager to cover. In a way, it feels like an entirely new chapter for the company.
This is the first in a decade that Crystal Light has rebranded and given how much the landscape has changed, it makes sense. Aside from the launch of new products which we'll discuss in a second, Crystal Light also changed its logo which is something most people don't realize at first until they actually see it in person.
Regardless, this feels like a step in the right direction for Crystal Light as I feel like this brand has undergone so many changes and yet managed to handle everything with grace.
Don't miss this rebrand from Crystal Light.
Aside from the new logo, Crystal Light also announced some new products and lines for those wanting something different. These new product lines are here to make enjoying Crystal Light even easier and are broken down into categories that fit what your needs are at the moment.
The first product line is "Immunity Support" which is enhanced with Zinc and Vitamin C and features two different flavor options: Blueberry Pomegranate and Orange Tangerine. Then for the next product line, Crystal Light has "Energy Boost" which includes 75mg of caffeine and comes in the following flavors: Raspberry Lemonade, Classic Lemonade and Fruit Punch.
The final product line is the one I'm curious about and that's the Crystal Light Mixology Multipack which features 3 different flavors. Whether you're going to be adding this to alcohol or your favorite mocktail mixer, you can't go wrong. The flavors are as follows: Watermelon Margarita, Black Mojito, and Mai Tai.
The only downside is that all of these lines aren't out quite yet. The Mixology Multipack will be available at Publix in February and will be rolling out nationwide. The other two lines will be rolling out later in 2024 so that's something to look forward to.
What do you think of this new rebrand from Crystal Light? Which line are you excited to try?
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