Velveeta coming out with limited-edition 14K gold lip cuff

Lots of food brands have come out with merch over the past few years. There have been candles apparel, bags, and even nail polish, but not many have come out with unique jewelry. Sure, there has been a necklace or two or some earrings, but nobody has come out with a lip cuff before. That is until Velveeta. They are a lot more than just bricks of melting cheese (or processed cheese product). They now have jewelry too!

Velveeta has teamed up with George the Jeweler to offer a new, limited-edition 14-karat gold Velveeta Drip lip cuff. It's gold and when it's on your lip, it looks like liquid gold dripping out of your mouth. Why you would want this is unclear, but if you normally wear a lip cuff and want to add this to your collection, this may be a great addition. It also kind of looks like golden blood coming out of your mouth. It screams rich vampire!

Starting Tuesday, Jan 9, 2024, the new cheesy lip cuff will be on sale for $77 at the George the Jeweler website. While this is a very niche piece of jewelry, the fact that it's covered in 14-karat gold and is limited edition means it will probably go very quickly. So if you want one, make sure to be on the website early

Velveeta and George the Jeweler collab on gold lip cuff

But Velveeta is no stranger to weird merchandise. Last year, they came out with a cheese-scented nail polish. So, when you think about it, maybe a cheesy drip gold lip cuff isn't so strange after all. However, the cuff is a lot more expensive than the nail polish.

With cheese-scented nail polish and a drip lip cuff under their belt, who knows what Velveeta will come up with next year!

What do you think of this new Velveeta merch? What has been your favorite brand merch? Make sure to stay tuned to Guilty Eats for all the latest in food merch news.