Krispy Kreme could start selling Insomnia Cookies
By Callum Gunn
Krispy Kreme is soon to acquire a significant stake in the Insomnia Cookies Company meaning they may start selling Insomnia Cookies thmselves.
Oh my, god is good. The world has become a much shinier and happy place as Krispy Kreme could start selling Insomnia Cookies any day now. The doughnut company is to buy a significant amount of stock in the cookie company meaning a partnership likely.
Making the announcement only yesterday, July 20, the deal between Krispy Kreme and Insomnia Cookies still needs to be fully announced with the details, but it could realistically mean that the best doughnut company in the world, is selling the best cookies in the world as well.
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Could you imagine it?
What would you choose? There would be so much choice. Do you go for the amazing doughnuts or the amazing cookie? Argh, the decision is too hard. I don’t’ really know what I would choose. Maybe everything…
Both companies appear to very happy with the deal. Each of them released a statement about the acquisition and reading between the lines, I am 100% going with Insomnia Cookies are going to show up on the Krispy Kreme counter.
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Krispy Kreme CEO Mike Tattersfield said;
"At Krispy Kreme, we have an 81-year heritage of creating the most awesome doughnut experience imaginable, and today we are delighted to add Insomnia Cookies,"
Founder, Seth Berkowitz, of Insomnia Cookies said;
"Mike and I share the same ambition for our brands: To be the best at what we do and delight consumers with the highest quality sweet treat experiences."
It’s clearly obvious that this is an ideal partnership between the two, and it is just that, a partnership. If Kripsy Kreme is not selling Insomnia Cookies or the other round, I will honestly eat my keyboard.
Next: 9 facts you need to know about Krispy Kreme
What do you think? Are we going o see the two team up selling both cookies and doughnuts? Share what you are thinking by leaving a comment below.