Krispy Kreme seals the sweet deal by buying Insomnia Cookies

The deal has been made; Krispy Kreme is officially buying a majority stake in the Insomnia Cookies Company!

Following up on the news that Krispy Kreme could be selling Insomnia Cookies very soon. A deal has been reached between the two companies that will see the doughnut giants buy a majority stake in the cookie company.

News of the deal broke today, July 23, meaning the baked goods will enter the glazed goods shelves. What the terms of agreement are between the two have not been disclosed at this time. Sources have reported values of roughly $500 million.

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Insomnia Cookies have gathered a significant following, mainly amongst the college community, and have been targeted by Krispy Kreme for some time. Overall there are 135 locations of Insomnia Cookies, the majority placed near college campuses.

This move by Krispy Kreme will hopefully help them complete with their rival company, Dunkin’ Donuts. It’s no secret that Dunkin’ Donuts is the preferred choice between the two, there is a reason why their motto is “America Runs On Dunkin’” but that hasn’t stopped Krispy Kreme in their tracks by expanding.

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What this all means for us, the consumer is still a little vague. Will we see Insomnia Cookies appear in Krispy Kreme outlets? Or will we see Krispy Kreme doughnuts appear in Insomnia Cookie chains? Will everything just remain as it is?

Right now the details are unknown but rest assured, as soon as they are revealed; you will find all of the details right here.

Next: 9 facts you need to know about Krispy Kreme

What do you think about the Krispy Kreme buying Insomnia Cookies? What do you think it will mean for you? Share your thoughts and leave a comment just below.