Burger King in Sweden is trolling McDonald’s in a new ad

Burger King is ramping up their troll game, at least in Sweden, as the company unveils a new ad campaign that takes on the McDonald’s Big Mac.

Over in Europe, McDonald’s made an attempt to trademark the Big Mac, after they sued an Ireland chain called Supermac. However, a judge ruled that the fast food giant “had not proven genuine use of it over the five years prior to the case being lodged in 2017,” according to Reuters. And that left the door open for Burger King to swoop in and have some fun, since it meant that the phrase Big Mac is free to be used for the first time since 1996 across the European Union.

So, what did Burger King do? Well, they decided to troll McDonald’s (again) with a new ad campaign featuring reimagined menu item names.

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In the campaign, Burger King renamed some of their menu items with such gems as, “Big Mac-ish But Flame-Grilled of Course,” “Burger Big Mac Wished It Was,” and even “Like a Big Mac, But Actually Big.” And according to Delish, throughout the ad, customers can be seen using these new names to place their orders, even if some of them did seem like they were a bit confused.

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Clearly Burger King was entirely here for McDonald’s trademark loss. And they definitely had fun poking at the restaurant chain and their iconic burger.

Iwo Zakowski, the CEO of Burger King in Sweden, explained that the reason they went with this campaign was because, “it’s too much fun for us to stay away,” after McDonald’s lost against “a much smaller player.”

Now, while this advertisement might have changed the name of some of the menu items, that is not to say that the names have actually been switched out in Sweden stores. Of course, if someone wants to give ordering these new Big Mac themed items a try, we think it could be a lot of fun. But, you might find some of the employees confused over what it is you are trying to order.

This is definitely not the first time that Burger King has trolled one of its competitors, and it likely won’t be the last. However, this time we think they have gone above and beyond in their trolling. We don’t know how they came up with their new Big Mac themed names, but we are here for it (at least in Sweden).

What do you think of Burger King’s new campaign trolling McDonald’s and the Big Mac? Would you try to order off the menu using these names? Tell us what you think in the comments below.