Kellogg’s struggling to meet demand for Frosted Flakes
Apparently, Tony the Tiger isn’t the only one who thinks Frosted Flakes are great. The frosted corn flake cereal has been popular for years but with everyone at home for almost a year now and looking for food to snack on, the demand for the cereal went way up. Unfortunately, Kellogg was not prepared to meet that demand.
Lots of manufacturers had issues with production once the pandemic hit and Kellogg was not an exception. In an interview done with Bloomberg, CEO of Kellogg, Steve Cahillane talked about how they didn’t plan for such a soar in sales: “We weren’t planning on growing 25% as we entered the year.”
More from Foodie News
- Interview: Carla Hall discusses Quaker Oats, NFL, and GENYouth collab
- Challah Back Girls is the best bread for the holidays
- Hot Pockets wants to settle your thermostat wars this year
- The Dairy Queen Blizzard of the Month for December is?
- These states are stepping up to combat the drinking water crisis
But the production line wasn’t the only issue Kellogg’s had with Frosted Flakes. They also had to step back on promoting the cereal as well which led to a decline in market shares. You can’t exactly promote a cereal that you don’t have enough of already.
Frosted Flakes is also not the only product feeling the signs of the pandemic. Morningstar Farms has also seen a slight decline in its market shares.
Kellogg’s has difficulty meeting demand for Frosted Flakes
While meat substitutes have never been more popular, according to Bloomberg, Morningstar Farms slipped from the number one spot when it was overtaken by Beyond Meat in 2020.
Hopefully, these challenges will start to peter out as retailers have reported that the rush to fill up pantries and kitchens has begun to stall a bit. With people not buying all of the cereal, baking mixes, and toilet paper they can get their hands on, manufacturers will have time to catch up with production.
Next. Aldi announces plans to expand in 2021. dark
Have you recently experienced issues finding certain products in your grocery store? What products have you been on the hunt for? Let us know in the comments below!