Kellogg’s brings cereal vending machine to college campuses

ROLLING MEADOWS, IL - JULY 28: Boxes of Kellogg's Frosted Flakes cereal are seen displayed inside a Wal-Mart store July 28, 2003 in Rolling Meadows, Illinois. With strong company wide sales rising 17.3 percent, Kellogg's has said its second quarter earnings beat Wall Street's expectations. (Photo by Tim Boyle/Getty Images)
ROLLING MEADOWS, IL - JULY 28: Boxes of Kellogg's Frosted Flakes cereal are seen displayed inside a Wal-Mart store July 28, 2003 in Rolling Meadows, Illinois. With strong company wide sales rising 17.3 percent, Kellogg's has said its second quarter earnings beat Wall Street's expectations. (Photo by Tim Boyle/Getty Images)

Who doesn’t love cereal? Whether you’re a Kellogg’s Froot Loops fanatic, crazy for Cocoa Puffs, or are into something healthier like Cheerios, everyone has a go-to cereal they love. But perhaps no one eats more cereal than college students. When money is tight, cereal is an easy and inexpensive meal to make and keeps you somewhat satisfied until it’s time for pizza or ramen.

Kellogg’s seems to have made the connection between college students and cereal as well because they’re now bringing cereal vending machines to two college campuses. The University of Wisconsin-Madison and Florida State University will be the first to get this new vending machine called the Bowl Bot.

More from Breakfast

Inside the machine are 22 different ingredients you can choose from including a ton of Kellogg’s cereal, milk, greek yogurt, fruit, nuts, and seeds. There are also special menu items that combine different cereals together.

The first special menu item is About Last Night which consists of Frosted Flakes, Froot Loops, Kellogg’s Krave, chocolate drops, banana chips, and espresso syrup. If this doesn’t wake you up, nothing will.

Kellogg’s Bowl Bot bringing  a new spin on cereal to college campuses

The next special item is Hawaii 5-0 which mixes together Frosted Mini-Wheats, Bear Naked Fit Triple Berry Granola, pineapple, coconut, and mango. It’s very tropical.

The third menu option is called Valentine’s Day Vibes and includes Special K Red Berries, cocoa nibs, blueberries, strawberries, and whole milk. Maybe don’t give this to your partner on Valentine’s Day though. Stick to chocolate and flowers.

If none of those strike your fancy, you can also customize your order any way you want. You simply place your order through the touchscreen on the vending machine or use the Chowbotics app. Prices start at $2.99 and go up to $6.50 depending on what you order and the meal is part of the campus meal plan.

Whether college students will want to spend around $3.00 on a bowl of cereal when they can get a whole box for the same price is the question. It’s more of the novelty and the convenience that’s fun and interesting but once that wears off, I don’t know that these will be as much of a success as Kellogg’s has planned for.

I love a gimmick as much as the next person, but when you don’t have much cash, three bucks for a bowl of cereal might get old pretty quickly. While it is part of the student meal plan, I wonder how much will be allotted for things like this.

What do you think of this cereal vending machine? What cereals would you combine together? Let us know in the comments below!