If there is one important element of watching a football game, or a marathon of football games on Sundays, it is having snacks available. Keeping one's energy up to cheer for your favorite teams is essential to thriving in the football game experience, and to help Snickers encourage that point, the candy brand has joined forces with Buffalo Bills quarterback Josh Allen.
As the MVP, Josh Allen knows a thing or two about the game-winning attitude, which is exactly the energy that Snickers wants to provide for its customers. This collaboration between Snickers and Josh Allen will see a new limited-edition collectible including Snickers and Snickers Ice Cream packs, all featuring Josh Allen on them.

Snickers knows that you are not yourself when you are hungry, and that can definitely be the case during a football game. As any hardcore football fan knows, or relatives of hardcore football fans, immersion in the game can reach an all-time high when rooting for your favorite team, especially if the score is close. Although a Snickers can not calm down a hardcore fan entirely, maybe it can ease some of the nerves, especially around snack time or half-time. After all, if you have not been almost sliding off the edge of your seat screaming at the television for your team to score, have you really experienced football season?
Snickers and Josh Allen team up for halftime hacks
Snickers, whether it be in the form of candy or ice cream, is the perfect match-up for football fanatics. Not only is Snickers the official chocolate sponsor of the NFL, but it thrives in delivering a delicious and substantial taste that is easy to eat at any point in the game. Snickers Ice Cream also adds the chance for a delicious dessert to whatever dinner football fans eat in front of the television during their favorite games. Snickers candy and Snickers Ice Cream are two of the best snack options to have on hand during football games, and the Josh Allen collectible aspect makes it even more fun for collectors and those wishing for a Buffalo Bills Super Bowl.
Snickers packs a delicious chocolate, peanut, and caramel taste. While delicious during any occasion, it is bound to taste even better when acting as a treat as fantasy football teams score points for all excited fans. A candy bar or an ice cream bar is a delicious option for chocolate fans everywhere. Why not add a little extra excitement to your next purchase by leaning into the collectible fun of the new collaboration?

The Snickers limited-edition collectibles featuring Josh Allen will be released across the United States beginning in June 2025, allowing them to launch just in time for football's pre-season to start. Football fans can sit back and enjoy the football season with their MVP on the packaging while enjoying the chocolate treat. Buffalo Bills fans also have the opportunity to be even more excited, as they can pull out the Snickers and Josh Allen collaboration to enjoy while watching the Bills in the training camp and pre-season episodes of Hard Knocks, premiering on HBO Max on Tuesday, August 5th. Do half-time right with the latest Snickers limited edition collectibles with Josh Allen.