Taco Bell reenters the Value Meal Wars with $7 Luxe Cravings Box

Up until the beginning of June, Taco Bell was running a deal for a $5 Taco Discovery Box, which seemed like the perfect entry in the Value Meal Wars. But that went away in favor of the currently running $9.99 Big-Cheez It Box, which at double the price is, you know, less of a value. But now the brand is splitting the difference with their brand new $7 Luxe Cravings Box, which they tout is a 55% discount versus the menu items ordered a la carte.

“With the launch of the $7 Luxe Cravings Box, we’re giving consumers our most craveable items at an affordable price point and living up to our commitment on value to satisfy cravings with fan favorite full-sized menu items,” said Taylor Montgomery, Chief Marketing Officer, Taco Bell North America said via press release. “Our Cravings Value Menu is one of the leading value menus within the industry, offering 10 items at under $3, because we believe consumers shouldn’t have to choose between affordability and abundance.”

So what’s in the Luxe Cravings Box? And how Luxe is it? The meal deal actually does include a ton of food, including a Double Stacked Taco, a Chalupa Supreme, and a Beefy 5-layer Burrito. Plus it comes with chips, nacho cheese sauce, and a medium drink of your choice. You’re definitely going to choose Mountain Dew Baja Blast, though. And a fun fact: Mountain Dew Baja Blast is vegan!

If you’re not familiar with the items in the box, here’s what you’re getting. A Double Stacked Taco is a crunchy taco, filled with beef, lettuce, Fiesta strips, and cheddar cheese. Then it gets bound together with a flour tortilla with nacho cheese slathered between them. The Chalupa Supreme is fried flatbread, filled with beef, three-cheese-blend, lettuce, tomatoes, and sour cream. The Beefy 5-Layer Burrito, meanwhile, has beef (obviously), beans and cheese, sour cream, and nacho cheese sauce. The rest are self-explanatory: chips are chips.

While the 55% discount may vary by location (it’s not an exact number, just relative based on the suggested price of items on the menu), this does seem like a lot of food for $7, and a viably shareable meal box as well. Personally, I would not be able to eat all of this.

The new $7 Luxe Cravings Box comes in addition to the Taco Bell Cravings Value Menu, which was launched back in January, and includes 10 items for $3 or less. It also comes on the heels of similar meal deals, including McDonald’s $5 Meal, Wendy’s $5 Meal, and Burger King’s $5 Meal. Time to update our price comparison piece, I guess!

The $7 Luxe Cravings Box is only available for a limited time.