McDonald’s is looking to compete with Popeye’s and Chick-fil-A by testing their own southern-style chicken sandwich in two markets.
Over the last few months, the chicken sandwich has become a nationwide phenomenon. And with Popeye’s delivering a chicken sandwich that has not only sold out in locations, but has also led to long lines and even fights, we know that there is a demand for this classic meal. Now it seems that McDonald’s is trying to get in on the craze.
While the fast food giant has long offered a chicken sandwich or two on its own menu, the idea of a southern-style chicken sandwich is one that did not seem likely to happen. But with the demand for these sandwiches continuing to increase, especially in light of Chick-fil-A and Popeye’s popularity, the fast food chain has decided to test their own chicken sandwich in two markets.
According to CNBC, McDonald’s is giving customers in Knoxville, Tennessee and Houston, Texas a chance to test out their new Crispy Chicken Sandwich. What makes this sandwich so special is the potato roll that features a perfectly fried filet of chicken that is topped with pickles and butter. And they are even offering a second option that is a deluxe version featuring mayo, tomato, and lettuce.
The taste test began on Dec. 2 and is set to run until Jan. 26, which means there is plenty of time for McDonald’s lovers to give these chicken sandwiches a try. And fingers crossed that this sandwich delivers what customers want, as many franchisees have apparently been asking corporate for a southern-style chicken sandwich that could compete with the likes of Chick-fil-A.
We are excited by this taste test, because it means that McDonald’s is listening to what their customers want. And clearly we all want the perfect chicken sandwich.
Hopefully this test leads to a wider release, as we definitely want to try this sandwich for ourselves. Not only does it sound delicious, but it might just be the answer to the Popeye’s chicken sandwich.
Are you surprised that McDonald’s is testing their own southern-style chicken sandwich? Do you think this sandwich will be competition for Chick-fil-A and Popeye’s? Tell us what you think in the comments.