MTN DEW Amp Game Fuel announces new drinks and partnership to kick off 2020
It’s a big year for MTN DEW, and 15 days into 2020, the company announced two additions to their MTN DEW Amp Game Fuel line, plus a new gaming partnership.
MTN DEW is kicking 2020 off with a bang, and that is especially true of their line of AMP Game Fuel products. Not only do they have a new partnership heading into 2020, but they are even giving their fans two new drinks to enjoy.
In a press release from the company they shared that they will now be offering MTN DEW AMP GAME FUEL Zero, which is a sugar-free option for their fans to enjoy. Not only does this drink feature no sugar, but you don’t have to worry about the calories either.
And joining the AMP Game Fuel Zero, there is also the permanent addition of the MTN DEW AMP GAME FUEL Charged Orange Storm to store shelves. For people who loved this orange addition to the flavor lineup, this is definitely exciting news!
The Vice President of Marketing for MTN Dew, Nicole Portwood, explained that, “We developed MTN DEW AMP GAME FUEL Zero because our gamers challenged us to create a zero-sugar version.” And we are here for this, as it means they really are listening to their customers and what they want, which is always something we can appreciate from any company.
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And if you are curious about the AMP Game Fuel Zero flavors, there are actually two – Charged Watermelon Shock (which honestly sounds refreshing) and Charged Raspberry Lemonade (give me all the raspberry lemonade).
But it is not just the new additions to the drink lineup that has the company excited for 2020, there is also their new partnership with Jack ‘CouRage’ Dunlop, a content creator who is truly world-renowned. Not only is he one of the most-followed gamers, but he is also known for his work as an “esports caster, streamer, content creator and gaming professional.”
Throughout 2020, fans can expect to see Dunlop taking on the role of brand ambassador, taking part in special events and doing streaming products for MTN DEW.
So what did he have to say about his new partnership? According to CouRage, “As a creator, it’s important to stay energized and focused when entertaining my audience. That’s why I’m thrilled to partner with MTN DEW AMP GAME FUEL on the new Zero products, giving me energy while staying true to my lifestyle.”
We love a good partnership, and this definitely seems like an excellent fit for the brand and Dunlop. And it is also nice to see new products being added to their lineup as well. Hopefully 2020 is the year that the AMP Game Fuel line expands even more, giving us more amazing flavors and products for us to get behind.
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What do you think of this launch? Are you a fan of these products? Will you be trying the new Zero line from AMP Game Fuel? Tell us what you think in the comments.