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Dunkin’ embraces Christmas in July with new TV ad

By D. Goodman

NEW YORK, NEW YORK - OCTOBER 26: People walk past a Dunkin' store on October 26, 2020 in New York City. The Dunkin’ Brands, the parent company of the Dunkin’ and Baskin Robbins chains, is in negotiations to sell itself to Inspire Brand, a private equity-backed company. (Photo by Michael M. Santiago/Getty Images)
NEW YORK, NEW YORK - OCTOBER 26: People walk past a Dunkin' store on October 26, 2020 in New York City. The Dunkin’ Brands, the parent company of the Dunkin’ and Baskin Robbins chains, is in negotiations to sell itself to Inspire Brand, a private equity-backed company. (Photo by Michael M. Santiago/Getty Images) /
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It turns out that folks who are obsessed with the holidays and home shopping networks aren’t the only people who get excited for Christmas in July. As the tradition continues to grow, more and more companies are also embracing the idea, such as Dunkin‘.

Everyone knows how good Dunkin’ coffee is. You can keep your Starbucks and fancy brews as far as I’m concerned. Just give me a large hot Dunkin’ coffee with cream and sugar and I’m a pretty happy guy. And I’m not the only person who evidently feels this way.

If a new Dunkin’ television ad is to be believed, the jolly fat man who hangs out with reindeer is also a huge fan of the beverage.

See for yourself:

Dunkin’ goes for the funny with their Christmas in July ad.

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The 30-second ad sees a young couple having to deal with the ramifications of leaving Santa Claus a cup of Dunkin’ coffee along with the cookies on Christmas Eve. It’s now July and he is still there, enjoying the hell out of his coffee and in no hurry to make for the North Pole.

It’s a really funny ad that works on a lot of levels. Not the least of which is just how good Dunkin’ coffee is. Throw in the whole Christmas in July angle of it all and you have a real winner.

Will we be seeing more and more Christmas in July ads in the future? One can only hope. Unlike traditional holiday ads they can be way funnier and not take themselves nearly as seriously. Congratulations to Dunkin’ for making one of the best I’ve seen this year.

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What do you think Guilty Eaters? Did you enjoy the ad? Are you on board with Christmas in July becoming more popular? Leave a comment below and let us know or join the conversation on our Twitter and Facebook pages.

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